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Deal Analysis

Adobe surprises with bid for Omniture

Analyst: Kathleen Reidy, Brenon Daly, China Martens
Date: 16 Sep 2009
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Looking to build a broader content platform offering, Adobe Systems plans to spend $1.8bn in cash for Web analytics vendor.....

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Research Classification

This report falls under the following categories. Click on a link below to find similar documents.

Company: Adobe Systems, Omniture

Other Companies: Alterian plc, Aprimo, Coremetrics, DeepMetrix, Eloqua, Goldman Sachs Group, Google, IndexTools, Macromedia, Marketo, Microsoft Corporation, Morgan Stanley, salesforce.com, Scene7, Silverpop, Unica, Visual Sciences, Webtrends, Yahoo!, WPP Group

Analyst: Kathleen Reidy, Brenon Daly, China Martens

Sector:
Application software / Online marketing & e-commerce software / General
Application software / Business intelligence / Web analytics
Application software / Graphics and design/CAD


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